Thursday, November 24, 2011

10 seo tips

today each website must be seo friendly, most of the users find you by search engines.
here's 10 good tips that you should never forget when you build a website.

  1. Meta data - the first thing you need to check is your meta content, more is better! this is small example for meta data :
     
    <title>YOUR TITLE </title>
    <meta http-equiv="content-language" content="EN">
    <meta name="robots" content="index, follow">
    <meta name="description" content="" />
    <meta name="keywords" content="" />
    <meta name="author" content="" />
    <meta name="publisher" content="">

    <meta name="copyright" content="">
  2. Content - your content is the most important item, the search engine bots looking for copied content and your PR will drop down if you copy and paste into your website.
    so be sure that all your content is unique, written very well(spelling), and focused on your keywords in all the variants you can think.
     as long as you keep repeating on those keywords their significance will grow up.
  3. links - there is two kind of links that you need to build, internal and external links.
    the internal links is the links in your site tho your site.
    the follow those links to map your site and to detect pages.
    the external links is much important, you need to build links and embed it under another domains.
     you should build a high quality links and include your site name in the title your site name rank will grow.
    example:
    <a href="THE LINK" alt=" SITE NAME - YOUR TITLE" title="SITE NAME - LINK TITLE">YOUR TITLE</a>
    add those attributes even when you add images, like...
    <img src="SOURCE" alt="SITE NAME - IMAGE TITLE" title="SITE NAME - IMAGE TITLE"/>
    so the robots can identify your images.
  4. code validity - be sure that all your code is validate according to WC3 standarts.
    errors and undefined content is bad content.
  5. clean your template - move out off your template all the CSS and JS.
    create new files and include them into your templates.
    this step will make you two things,
     your code just look better and easier to manage and the important point is the bots.
     every time the bot scanning your page it scanning a limited size.
    for example, if the robot decide to scan 25KB of your site he will never get to the content, all the he will catch only your script and the style.
  6. "bad neighborhoods"- think about the Internet as a world, if your website located at the same server or IP address with a porn website or casino or any kind of bad website, your PR will drop down immediately.
     exactly like the world, your property value defined by the environment it surrounded by.
    do not add links to your site on bad websites and don't refer to them.
    keep your website clean from dirt.
    you can compare shared hosting for fair prices and clean neighborhoods at the hosting service reviews blog, or just pick spookhost vps to start your own neighborhood with dedicated ip adress with a chip prices and great service.
  7. Doorways -  don't create pages just for the bots.
     lot of companies tried to make a pages with all their links and deploy them across many domains.
    today all the bots know how to identify those pages, and they can block your website from their search engine, its exactly like spamming.
  8. HIDING - don't hide any link or pieces of content.
    hiding links and content with CSS or JS can cause your PR drop down, don't try to hide your links with the same color of your background or any css property.
    the bots know how to identify it.
  9. STATISTICS - most of the webmasters using more then one statistic systems to get more stats about their users and their behavior.
    the google analytics bring you a great system.
    its very simple to use and to understand.
     the servebucket statistic system can track even the bots in your site. so you will when your pages scanned.
  10. SOCIAL NETWORKS - create pages in the social websites.
    most of the social networks have high pr and nothing better then a page who talk only about you.
    just be sure that your page privacy is public, otherwise the robots will never read it.

seo campaign is a big and complicated task after you discover more and more, by following those rules you will get a successful website in a few weeks. be patient

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